AdFender is a straightforward ad blocker which works with just about any browser, and requires the minimum of setup - just install the program, restart any open browsers and you should find ads in web pages are blocked immediately.
Does it work? Yes, mostly. We noticed a significant difference immediately, with the enormous majority of ads (not quite all, but near enough that you won't care) disappearing, all without you having to do anything at all. This speeds up your browsing by reducing the amount of data you're downloading, too, and hovering a mouse cursor over the AdFender system tray icon will show you a tooltip with the total amount you've saved too far.
There's also the potential for problems. AdFender works as a content filter, stripping out anything which looks like an ad, and we've seen this effectively break sites before, very occasionally.
Still, even if you do have issues, it's possible to create custom filters to block ads on some sites, and not others. That's suddenly not looking quite as straightforward, of course, but the option is there if you need it.
Version 2.30 (Changelog):
Added support for filter options $websocket, $font and $other
Automatically imports AdFender CA certificate in Firefox
Dynamically updates top level domain and HTTPS exclusion lists
Supports renewing license before current license expires
Renew AdFender root CA on demand
Filter only connections that originate from list of applications enabled for filtering when running in system proxy mode
Fixed issue applying global signature rules when host name starts with www
Fixed issue in applying third-party rules with wild-card characters
Updated OpenSSL v1.0.2j
Updated Tor bundle
Updated top level domains list
Updated HTTPS exclusion list
Other bug fixes