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Updated Apple Store app boasts enhanced in-store features and customization options

23 May 2011, Software Publisher

Heading to an Apple store is an experience like no other, but for those times when you are just not able to make it to a physical store, there is an iOS app to tide you over. If you want to check out the latest iOS devices and Macs, the Apple Store app is on hand to enable you to browse through a range of Apple products so you can conduct a little research before making a purchase.

Apple’s retail stores have just undergone something of a mini makeover, and the same is true of the iPhone app – oddly there is no native iPad version available. As well as the familiar features such as the Apple product catalogue, the app can also be used to make online purchases and reservations. While the previous verison of the app allowed for standard products to be bought, the updated 1.3 edition allows for system customization, so if you want to add a little extra RAM to your next Mac, you can easily do so.

Apple Store 1.3 also features a number of in-store enhancements – features that become useful when you are actually in an Apple store. If you need assistance, the app can be used to request help from a customer service representative, and you can also monitor how long you have to wait until your allotted Genius Bar appointment or workshop.

The interactive elements of the new in-store features are interesting, but hardly ground-breaking. However, the ability to customize build-to-order systems from within the app is very useful and negates the need to navigate the Apple web site. If you’re planning to buy a new Mac and want to see what difference various hardware upgrades will make to the price, you can do so in the train to work.

The app is available free of charge and you can find out more by visiting the Apple Store review page.

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